The greatest challenge for a media company is two-fold: attracting the attention of first-time customers, then transforming them into consistent consumers. What sets successful media and entertainment businesses apart are the quality and delivery of their content. Aside from producing content that appeals deeply to consumers, companies must also deliver these in a timely, accurate manner and monetize these through targeted marketing.

NTT DATA supports the creation, implementation, and maintenance of innovative systems that help your company navigate sweeping changes in the field. In line with new business models, these solutions account for both internal management and consumer and audience demands.